With Direct Mail, the size of your mailer can make all the difference. For one, the size of your marketing piece impacts your ability to tell your story and include important details about your business and offers. It also affects your chances for standing out amongst the competition and getting noticed by the consumer. And, …
Making it personal with direct mail Want to amp up results from your direct mail advertising campaign? It helps to get a little personal — in a good way, of course. Personalization, like adding the recipient’s name to your mailer, draws the consumer in and helps build meaningful connections between you and your customer. The …
There’s a myth going around the marketing world that could be hurting your business. On the surface it sounds pretty believable…it makes perfect sense. But the numbers bust the myth. It usually sounds something like this: “Millennials don’t respond to direct mail, they’re more receptive to digital.” Why should you care? Millennials make up a fourth of …
Shhhh…Want to know the secret to effective direct mail? Powerful, persuasive copy that draws in your best customers. Author Robert W. Bly lays out a five-step plan for creating a winning message with every direct mail piece: In direct marketing, structure is key: If your copy doesn’t follow the formula for persuasion, it won’t work, …
The 5-Step Plan For Capturing New Customers Through Direct Mail Read More »
Tired of too many digital ads, consumers welcome back print advertisement. As the digital advertising space becomes increasingly expensive and crowded, brands are looking for alternative ways to stand out and engage consumers. It is becoming more common for people to overlook targeted advertisements in their inboxes or on websites, where there is a continual …
Three Reasons Brands Are Exploring Non-Digital Channels in Their Advertising Strategies Read More »
