Tips & Trends

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Millennial Marketing – Myth Busted

There’s a myth going around the marketing world that could be hurting your business.  On the surface it sounds pretty believable…it makes perfect sense. But the numbers bust the myth. It usually sounds something like this: “Millennials don’t respond to direct mail, they’re more receptive to digital.” Why should you care? Millennials make up a fourth of …

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The 5-Step Plan For Capturing New Customers Through Direct Mail

Shhhh…Want to know the secret to effective direct mail? Powerful, persuasive copy that draws in your best customers. Author Robert W. Bly lays out a five-step plan for creating a winning message with every direct mail piece: In direct marketing, structure is key: If your copy doesn’t follow the formula for persuasion, it won’t work, …

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Three Reasons Brands Are Exploring Non-Digital Channels in Their Advertising Strategies

Tired of too many digital ads, consumers welcome back print advertisement.  As the digital advertising space becomes increasingly expensive and crowded, brands are looking for alternative ways to stand out and engage consumers. It is becoming more common for people to overlook targeted advertisements in their inboxes or on websites, where there is a continual …

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